Sunday, December 16, 2007 tags 12.16.07

An old friend returns. tells you how to do it right. Greenpeace doesn't play games. Community is not one size fits all. Links abound for web designers. Japanese bloggers get covered in the Post. International Facebook users get covered by PBS, which also gives the 101 on hyper local blogs. And Steve Case gives away his money to determine how to get other people to do the same.

Digital Advocacy

Houtlust is back -- in the form of Osocio. All the best in advocacy campaigns from around the world. Inevitable jealousy for not having been the team that created the campaign is a side effect. Check out this great anti-drunk driving campaign. No subtle messages here, folks.

As the online community manager, Heather Mansfield at updates her Best Practices for Nonprofit Organizations on a monthly basis to ensure that users are getting the most out of the site.

Greenpeace, fresh off their triumph against Apple, turns its attention toward gaming consoles with Clash of the Consoles. Not as rad as Green My Apple (swoon), but they're using a similar strategy: ask fans to take pride in the objects of their affection and get them on your side. In other words, don't alienate those that you need most.

The Case Foundation is supporting efforts to determine how technology can best be used for philanthropy.

Word of Mouth

Ben McConnell at Church of the Customer breaks down what "community" means, suggesting that size and the level of devotion of the community members are the defining factors. As a Maker's Mark Ambassador, I am happy to inform you that I agree with his assessment that it is indeed a cult.

Around the World (and in the Neighborhood) in Social Media

Bloggers in Japan do it more often, quicker, on the run, under the covers and they do it politely. Blaine Harden at The Washington Post lets us know that not everyone has Technorati ranking envy and is trying to strengthen their personal brand.

Mark Glaser at PBS' Media Shift looks at how Facebook users from around the world are using the social network -- and why -- and talks about, while the site may have universal appeal, there is no question that it is American through and through. (Poke.)

Mark also provides an extensive overview of hyper-local news sites: defining what they are, demonstrating different ways they gather their news and talking about the different business models that these sites are following. Plus, best of all, he provides lots and lots of examples. Thanks, Mark.

Web Design

I tagged this -- 455 Helpful Links for Web Designers -- as a "tool," which it is, for someone. I sent it to Samantha, but I just realized her blog -- Bad Ass Ideas -- is listed as a resource, so I'm guessing she knows about it already. Who's stalking who now?

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