Monday, May 12, 2008 tags: brands

Noah Brier has launched brand tags, collecting tags to assess people's perceptions of a wide number of brands -- from Burt's Bees to Jamba Juice. You can request that additional brands be added, so if you're looking for a little insight on a client brand — or your own, you might be in luck. Noah might want to adjust the size of the tags (I'm guessing he had no idea how popular this would be) because "smoothie" and "beard" are going to grow bigger than the browser.

Dave Alston from Radian6 guest posts on the Online Marketing Blog with a list of the Top 10 Reasons for Monitoring Brands in Social Media. As a fan of Radian6 who is trying to bring the tool to more of our clients, I appreciate Alston's comment, "Choosing not to listen doesn't make those conversations go away."

Southwest has expanded upon its successful blog, Nuts about Southwest. The site now incorporates their Flickr group, video blog, aggregated news, polls (lame) and the brand's social network profiles, including Twitter.

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