Monday, May 12, 2008 tags: research

As should be expected, women are using social networks differently — and more — than men. They have more "friends" on the sites, but they are less focused than men on "acquiring" friends and more on building relationships. The research comes from MarketingCharts.

Simmons has created social media consumer profiles, although a few of them sound a little pathetic, e.g. the "socially isolated" and "approval seekers." (via Ad Age)

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