Rob Garner from iCrossing posts on Media Post's Search Insider about their recent findings about how voters are using search. According to the research:
- Voters are relying on search to understand how the candidates' feel about certain issues.
- The top issues on their mind — as reflected in the most prominent searches — are health care and the economy.
- There are gender differences, however. Women are more likely to be searching for health care, education and the environment. Men, meanwhile, are searching for information about the economy, the war in Iraq, jobs and the "war on terror."
- Perhaps because he started out the campaign with the least amount of name recognition among the three remaining candidates, Obama has the "highest overall search interest."