Saturday, December 29, 2007 tags: 2008 resolutions

Ben McConnell at Church of the Customer Blog has 10 marketing resolutions for 2008. It's impossible to disagree with any of them, but I'm particularly gungho for #9 ("Raise the ethics bar.") and #10 ("Do what you love.") I like to think that #9 was already my mantra in 2007, but can I make #10 a reality in 2008?

Dave Armano at Logic+Emotion is looking forward to 2008 as well and argues that microsites may not be the way to go for most brands. "If there isn't a steady supply of new, quality content -- then users really don't have a reason to come back and engage." Listen to him, folks.
Save your money. Don't presume your customers will come to you. Be creative and go to them. Engage with them.

Marcia Conner urges us all to Create a Stronger, Smarter Organization at Fast Company and provides a Learning Culture audit tool to assess where you're starting from and where you need to go. Be brave and be honest.

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