Thursday, September 06, 2007

blogger outreach code of ethics

We are working on developing a blogger outreach code of ethics over at the agency blog. The catalyst for developing the code comes from a mix of embarrassment about the bad name of PR among bloggers and a desire to do good work that is based on sound strategy -- and not lazy tactics.

If you're a blogger or someone who does blogger outreach, please take a look and add your two cents in the comments.

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