Friday, September 07, 2007 search

Stop searching for the answer. Search is the way to go.

According to Jupiter Research,
57 percent of internet users think that search is becoming more important: 72 percent of people between the ages of 18 and 24 and 55 percent of people ages 25 and up.

And if you're a marketer, you wouldn't disagree with them about the importance of search: 39 percent of people who are compelled to head to a search engine by an off line channel (67 percent of internet users) say those searches result in a purchase.

Magazine or newspaper ads and word of mouth were the two off line channels that most refequently led to a purchase.

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