Monday, June 25, 2007 tags 06.25.07

Breast Cancer Ain't Easy - Over the weekend, Houtlust shared this social marketing ad about protecting yourself from breast cancer -- done by Saatchi & Saatchi for the Breast Cancer Welfare Association Malaysia. I started off as a fan because of the simplicity of its message, but am wondering now if it's a little too "blame the victim" versus empowering women to take steps to ensure their health. I'd love to hear your opinion.

George, I am Your Father - John shared this latest bit of research from Harris Poll about newspaper readership in Europe, Australia and the U.S. Guess what? It's down, with folks saying it's everything from not having the time (yeah, let's talk about that) to thinking that the paper is too biased (big in Spain and the UK). Me? I'm still getting the paper seven days a week. Does anyone want to talk about the series in the Post about Vice President Cheney? It's like watching Episodes I-III of Star Wars to discover what the hell caused Darth Vader to become such an evil prick.


Andre said...

I think it's a great ad (the breast cancer one) - of course not speaking from experience, but I'm thinking that they want to convey the message that you as a woman have the power to prevent the ghastly image of the opposite columns from happening. Just like everything else in the social marketing/health education world, alot of us KNOW what we should do - we just don't do it. This ad is saying "Just Do It...and Here's Why"

abf said...

I guess I'm just uncomfortable with the idea that it suggests that women who actually get breast cancer DIDN'T do something that was rather actually quite simple to prevent the disease and to save their lives. Does that make sense?