Sunday, May 25, 2008 tags: twitter

Still collecting content on Twitter to get ready for my upcoming training. Luckily, there's lots o' sh*t out there, probably written by Twitter junkies during the many occasions when the site is down.

Todd Mintz posted 101 Everyday Uses for Twitter on InsideCRM this past week. 101 sounds like a hell of a lot, but Mintz's point is that Twitter has "more possible uses than a Swiss Army knife." Not a great deal of analysis, but a good read nevertheless because he lets the Tweets speak for themselves, contributing an excellent structure to the content.

Lee Odden at Online Marketing Blog polled the blog's readers to gain some insight as to how THEY are using Twitter, with the majority of responses falling into the broad categories of sharing (and promoting) sh*t and schmoozing.

Jennifer Woodward Maderazo at PBS' MediaShift has her own take on the value of Twitter. She's a fan, with the site going "above and beyond (her) original expectations in terms of usefulness." She finds it to be particularly useful for her reporting. "If you put out a question to 800 people, someone's bound to have an answer."

Matt Dickman at Techno//Marketer believes Twitter is "the ultimate customer service tool." Joshua March doesn't agree. I fall somewhere in the middle. I think companies should have a presence on Twitter if their customers tend to be early adopters who are inclined to talk about customer service and have some reach or influence. I don't think Twitter should become a core part of your customer service strategy if they are not. Like March says, trying to teach the majority of your customers how to use it is not going to make it something that's well-received. Despite the fact that I agree with March, I wish he used the term "social media" and not "social marketing" to describe his site. (Oh well.)

Seattle is my second home these days, so I shared this post with my peeps in Seattle who I count among my "followers." It's the Most Famous Twitterpreneurs of Seattle, the kings of the 2.0 geeks in the land of the Space Needle. At least one of the comments on the post picked up on what I noticed: "What, no women entrepreneur-twitterers?"

According to Compete, traffic on Twitter doubled between February and April, when approximately 1.2 million people were using the site and the percentage of time spent on Twitter, relative to the overall time spent online, has quadruped in the past six months. Nearly a quarter of the users are "heavy users," which, I am embarrassed to say, means 6+ tweets per month (I average that per day, folks) and overall, users skew young (18-24) and male. (But the experience you have on the site is dependent on who you're following, so, if you're worried about spending too much time with little boys, don't fret.)

I posted about Noah Brier's brandtags, so I hope you've checked it out by now. Here's how folks are tagging the Twitter brand: annoying, pointless, stupid and useless? Who are these people? ;)

For you design lovers, Wallpaper Magazine is on Twitter now . . .

Finally, Palin Ningthoujam at Mashable posted 140+ More Tools to the Twitter Toolbox they created last September. I am officially completely overwhelmed.

No comments: