Wednesday, April 02, 2008 tags: research

There's been a huge jump in the use of social networks among the affluent: from 27 percent of affluent Internet users to 60 percent between January 2007 and January 2008 (via eMarketer, from The Luxury Institute).

40 percent of women Internet users are moms with kids under the age of 18 at home. Two-thirds of Internet users who are moms of young children use the Internet to research purchasing decisions (via eMarketer).

A survey of journalists conducted by Editor & Publisher found that 73 percent use blogs for their research, most often to "measure sentiment." On the flip side, 86 percent of bloggers say they are being contacted by PR folks (that number has GOT to be inflated). 24 percent of these bloggers say this outreach from PR folks never results in a post and 49 percent say this outreach results in a post 25 percent of less of the time. What are the percentages like for mainstream media pitches?

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