Tuesday, March 04, 2008

word of mouth?

Some people take word of mouth very literally. Coke is promoting Coke Zero by offering free, branded tongue piercings to customers in South America.

I suppose it's better than getting paid to tattoo the name of a casino on your forehead.

Even better? Being a true fan brand.

Came to me via Serious Eats, which got it via Neatorama. (We all play so nicely, don't we?)

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