del.icio.us tags 03.22.08

Pete Blackshaw writes a definitive post on the Ten Things Every Marketer Should Know about Wikipedia. In other words, please, dear G-d, stop thinking you can continue to ignore and even dismiss the impact that Wikpedia is having on your brand.

Tamera Kremer posts on 3i about how to use social bookmarking sites (like my beloved del.icio.us) to gain customer insight. Both the tags and notes chosen to describe your brands or products can reveal a great deal and help lead you in the direction of better product development or more effective marketing strategies.