Regina Schrambling writes, at The Los Angeles Times about the growing number of professional chefs who are blogging to build their personal brand, demonstrate (through traffic) their popularity to potential restaurant investors and sell product. I'm not thrilled with the folks who let their publicists write their blog posts -- you're missing the point, as far as I'm concerned -- but I love that Michael Laiskonis of Le Bernardin in New York makes the connection between the zines "he grew up reading in the age of underground punk rock" and his blog, Notes from the Kitchen.
Allison Mooney at PSFK writes about P&G and Unilever's dueling efforts to demonstrate who's more bad a** on the environmental front as they try to create loyal customers out of young consumers, who are increasingly demanding ethical behavior from the companies to whom they give their money. Sure, as Allison and others have pointed out, contradictions abound but I'm with her when she says, if "eco-minded consumers -- and the earth -- end up benefiting," who gives a toss?
One More Reason to Love Charlie Rose
I disagree with Sandra G, the first to comment on this TechCrunch post about Charlie Rose's commitment to his MacBook Air; Charlie is one of the sexiest men on television. There's a group of us who probably have had fantasies about sitting across from him at his big round table, lamenting the fact that he's so close, yet oh so far away (purrrrr). But a man who sacrifices his visage for his laptop? I'm with you, Charlie. If the house was on fire, my iBook would be the first thing I grabbed.
Overture helps you to pick search terms for a keyword marketing campaign. Brian was the one that told me about it a while back, but I just got around to adding it to del.icio.us. Nothing like getting a peak into the mind of your customer.
Wednesday, March 19, 2008