Saturday, February 16, 2008 tags 02.16.08

According to Business Week, young people are starting to turn their backs on social networks, rejecting the "deluge" of advertising. Over the past four months, research from Comcast indicates that the amount of time that Internet users spend on social networks has dropped about 14 percent. What's an advertiser to do? Collectively, they're spending $1.2 billion in advertising on social networks, a number that is expected to nearly double this year.

Jackie Huba from Church of the Customer reports on new research from Global Marketing Insight that manages to take Oprah down a notch. From a list of 11 influences, African American book buyers are most likely to cite a recommendation from a friend or family member as their reason for buying a book. Miss Oprah is number 6.

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