Sunday, December 02, 2007 tags 12.02.07

Lots of good advice that you probably won't follow. A little bit of geek porn in the form of campaign promises. An experiment that needs some attention. Stories that need to be told. Great pictures, great video, great shopping and a bag that I want to buy.

- Aaron and Giovanna Wall published "The Blogger's Guide to Search Engine Optimization." Great stuff. I'm not doing any of it. I don't do most things that I should do. It's a problem.

Viral Video - Kevin Nalts shares his "Ten Lessons for Marketers Using Viral Videos." The list essentially hammers home the point that it's basically a crap shoot when you are trying to figure out what is going to capture consumers' attention and, even then, you still may not manage to actually turn those eyeballs into sales.

Photos - Square America is a collection of vintage snapshots, all of which tell a great story, even if you need to fill in the blanks. The photos remind me of a the "American Snapshot" show I saw recently at the National Gallery. Great stuff. Don't use the photos without an attribute. Give this guy credit (I think his name is Martin Johnson) for what he has put together.

I took this picture outside the Gallery when I went to see the American Snapshot show.

But I like this picture that I took at the National Archives better.

More Photos - Polanoid is working on building the largest collection of Polaroid photos on the planet. Send your pictures!

Storytelling - Polanoid and Square America are telling stories about everyday people, as is StoryCorps. I recently heard the nonprofit's founder, Dave Isay, on NPR talking about the publication of the StoryCorps book with a couple of the project's participants and cried like a baby. I'm a sucker for listening to people tell their stories, both because of the artistry of a good tale and the empowerment of believing that your story is worth being told. Don't tell anyone, but I think a few of you might be getting the StoryCorps book for Hanukkah or Christmas.

- WGBH (Boston's public television station and home of Sesame Street) has opened its vaults, providing users with "online access to unique and historically important content," through Open Vault. I wish the search tool was a little more revealing as far as what was possible. It is a great site when you know what you are looking for, but sometimes it's just fun to browse, and it's not friendly to browsers.

The Media - Beat Blogging is an experiment. Thirteen news organizations, along with, are trying to understand how journalists can better use social networks to improve beat reporting. There have been no posts since November 20, so the first lesson they should learn is that consistent content is the way to maintain people's attention and engage them in your efforts. Hello, are you out there?

Politics - Barack Obama's campaign has released their "technology and innovation plan." Jon Stokes at Ars Technica doesn't think the document is close to perfect, but he's still pleased that Obama's campaign appears to be paying attention to what the technology geeks are saying, and that's a huge step forward from conversation about clogged tubes and "the Google."

Shopping - If you don't hear from me for a while, I'm probably sitting in my own filth in my apartment, buying things from Supermarket, where they sell fabulous stuff (clothes, bags, household stuff, and paper products) brought to you straight from the designer. Add the site to my list of reasons why the Internet is a fabulous thing.

More Shopping - I want a Carga bag.

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