job(s) well done

from Green Webster's Apple Flickr set

My favorite digital advocacy campaign, Green My Apple, is more than just cool, it's actually effective as well.

Wired's Cult of Mac Blog reported yesterday that Steve Jobs has sent a "personal letter to the world" about what his company has already done, but more importantly, what they will be doing to become a more environmentally friendly company.

And Greenpeace is actually pleased! Of course, they want more, but they're acknowledging that action has been taken and, hopefully, they're taking a couple of minutes to pat themselves on the back.