tripping over themselves

Jackie Huba over at Church of the Customer Blog wrote what I was thinking -- the mainstream media tripped over themselves to report that, despite the fact that it was the number one movie of the weekend, Snakes on a Plane didn't deliver astounding numbers.

Jackie's take is that the innovative -- and customer driven -- tactics that the film's marketers used to promote the film, "proved that giving fans a stake in the outcome made the movie more successful than it would have been otherwise."

Read Jackie's 5 lessons that marketers should take way from the Snakes on a Plane (SoaP) experience.

*The photo comes via Boing Boing.