Sunday, May 04, 2008 tags: twitter will help you find the "right" people to follow on Twitter, presumably based on those you are already following. Like Robert Scoble says, your Twitter on experience is defined by the people you follow, so choose wisely.

Josh Bernoff at Groundswell recommends using tools like Tweetscan and Summize to track the conversation about your brand on Twitter. Smart companies are using these tools to step in when their customers have complaints or as a great way to gain insight on how customers feel about the brand or their ideas for how to improve a product or service.

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