not on my watch

To the folks at Not on Our Watch Darfur:

You might already have someone working on this, but if you don't, can you let me know if I can be of help in doing something about your Web site?

You've got a worthy cause and quite an impressive group of supporters, but I think you could be doing more with your online real estate to help you to achieve your mission of generating "lifesaving humanitarian assistance and protection for the vulnerable, marginalized and displaced."

I'm not suggesting investing hundreds of thousands of dollars -- and diverting money away from the people and programs that really need it. I AM suggesting that limiting others' engagement in your efforts to clicking on a Donate Now button is not going to enable you to raise the kind of money you should be raising and create the political change that will need to happen to generate REAL public funds beyond the dollars and cents garnered from a few really well-meaning individuals.

Seriously, let's talk.

Thanks,

Alison