Dave Armano from Logic + Emotion shared this great presentation from Paul Isakson at via Twitter. The deck -- don't let the 91 slides scare you, it goes fast -- is a brilliant look at the evolution of marketing.
The biggest takeaways?
- If you have a great product or service, people are going to talk about it.
- If you're product or service isn't that great (come on, be honest with yourself), you have the opportunity to create great content.
- That content needs to be one of two things: 1) ENGAGING content that can't be ignored. Not wacky "viral" videos, but great content that keeps customers coming back for more.
- Or USEFUL content that makes people's lives better.