Wednesday, November 22, 2006

the good doctor

Be not afraid. Dr. DigiPol says it's okay to give your opponents a platform.

While the good doctor is here to "care for politics in the digital age," the content of his post makes sense for folks/organizations who are not in politics as well. Actually, it might make MORE sense for consumer product marketing.

Why? I think he's overestimating the number of people who receive a one-sided message about an issue and then go research the other side in order to make their decision. When it comes to politics, we tend to stick with our kind and the organizations from which we receive emails tend to reflect our ideologies and, well, it's a rare bird who's looking to have their personal ideologies challenged. In addition to MAYBE firing us up to take action, many of these emails serve to affirm for us how smart we are for thinking just like they do.

But products? Hell, not only am I going to look to see if there's something out there that's better, I'm going to look to see if there's something out there that's cheaper and comes in a better color!

Anyway, the argument for inviting your opponents in the front door of your digital home and giving them the space to present their side of the story is that 1) you'll impress your audience/readers/constituents/consumers and 2) it will increase your credibility and persuasiveness.

Thank you, doctor.

No comments: