Tuesday, September 05, 2006

tuesday morning

A couple of links before I head to the gym . . .

Nedra Kline Weinreich is standing strong on retaining "social marketing" for its rightful owners. I'm a solid column one person: social marketing is using commercial marketing strategies to promote positive behavior or attitudinal change.

To be honest, I can't believe this is even a topic of debate -- it makes the social media folks who are pushing the issue look a little idiotic. You're capable enough to respond effectively to a revolution in what it means to be a customer and you can't come up with your own name? It's like picking a URL for your new site, kids. This one's already registered.

And, a beautiful post from Josh Marshall. R.I.P. Alan Cohen. G-d bless.

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